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Alibaba’s Qwen App Hits 10M Downloads in One Week After Relaunch

Key Takeaways

  • Alibaba’s Qwen app surpassed 10 million downloads in just one week after relaunch
  • The achievement triggered a 5% surge in Alibaba’s Hong Kong shares
  • Analysts see Qwen as crucial for benchmarking against OpenAI and boosting valuation

Alibaba’s Qwen AI application has achieved a remarkable milestone, registering over 10 million downloads within just one week of its recent relaunch. The Chinese tech giant revealed this explosive growth in a WeChat post, highlighting the app’s rapid adoption following the consolidation of several existing iOS and Android applications under the Qwen brand.

Market Impact and Investor Response

The market responded enthusiastically to Qwen’s strong debut, with Alibaba’s shares surging more than 5% on Monday in Hong Kong trading. This significant investor confidence underscores the app’s potential importance to Alibaba’s long-term valuation strategy.

Kenny Ng, a strategist at China Everbright Securities International, explained the market perspective to ET: “Whether or not they can leverage the Qwen app to drive their consumer-facing business will be an important factor influencing the company’s future valuation. The market also views this move as a crucial step in benchmarking it against the valuation of OpenAI.”

US-China AI Race Intensifies

Qwen’s rapid adoption represents another significant development in the intensifying artificial intelligence competition between the United States and China. The app’s explosive growth reflects China’s strong appetite for locally developed AI products, as mainland users increasingly seek alternatives to services unavailable in the region.

The achievement places Qwen among the fastest-growing AI applications globally, demonstrating the scale of China’s domestic AI market and consumer readiness to embrace homegrown technological solutions.

Alibaba’s Broader AI Strategy

Alibaba has ambitious plans to roll out agentic AI capabilities across its ecosystem in the coming months. The company will initially integrate these features into its flagship Taobao marketplace to enhance shopping experiences, with plans to gradually advance Qwen toward becoming a fully autonomous AI agent.

This strategic direction highlights Alibaba’s broader ambition to embed artificial intelligence more deeply into its consumer platforms. Investors are closely watching this development as the company prepares to report quarterly earnings.

Competitive Landscape and Features

Qwen enters a fiercely competitive domestic market, going head-to-head with ByteDance’s Doubao and Zhipu AI, which offers basic access at no cost while charging for premium features.

Positioned as a “free-for-all” portal, Qwen enables consumers to access a wide range of AI-powered services spanning navigation, shopping, and productivity. Built on Alibaba Cloud’s open-source Qwen model series and marketed as “the best personal AI assistant,” the app functions not only as a chatbot but as a comprehensive companion capable of handling both professional tasks and daily-life needs.

To strengthen its market position, Alibaba Cloud has been filing Qwen-related trademarks across multiple sectors including education, entertainment, social services, and finance, signaling ambitions that extend well beyond a single consumer-facing application.

The announcement coincides with similar moves by Alibaba’s fintech affiliate, Ant Group Co, which recently unveiled its own multimodal AI assistant, LingGuang. That tool has also seen rapid adoption, surpassing one million downloads within four days of launch, further indicating growing consumer demand for AI-driven digital services in China.

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