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Dating apps are the prime platform for fake profiles and AI-generated scamsters, which is why Tinder is bringing a new and secure way to check for genuine profiles. The new feature called Face Check has launched in India this week, where the person is asked to record a selfie video and compare it with the profile photo that they have uploaded on the platform.
And as you would expect, the photo and the shared video have to match so that you can get a verified badge on the profile.
Fake Profile Threat: Will This Solve The Issue?
Dating apps used to be a regular spot where people sign in, connect with people and enjoy conversations. But the growing scare of digital scams have eventually made their way to these apps, where people can be hard to trust. Face Check seems like a critical addition to thwart these issues but with the rise of AI-powered video and photo editing tools, these checks could become easy to tackle.
Tinder says it wants to limit scams, bots and impersonation and for this it is even willing to seek official IDs to verify a person. But in addition to this, the platform will also alert users if someone sends them suspicious messages, or something that might be offensive.
You can also report if a profile is making it uncomfortable. These are some of the guard rails that dating apps should have adopted long back, which would have stopped the scams issue in the first place. But the cases have been serious, so the action taken to bring these new features should help in some form.
Forging IDs have become easy with these editing tools, and when you have a serious AI deepfake threat, companies need more impetus to build solutions that can foolproof these changes.
Tinder doesn’t say how robust its checking mechanism is but its global rollout suggests people have used it widely and got their profiles verified with the badge. What started with professional sites, and social media networks, has eventually become a must-have for apps like these as well.
