GoBoult has launched three new smartwatches and a pair of true wireless earbuds under its Mustang series in India, expanding a partnership that’s now in its third year.
The lineup includes the Mustang Stallion–priced at Rs 3,999, Mustang Racer–priced at Rs 2,999, Mustang Muscle–priced at Rs 1,999, and the Mustang Sprint TWS, priced at Rs 1,499.
All four are available across D2C, e-commerce, and quick commerce platforms pan-India.
Each product borrows design cues from Mustang’s automotive DNA. The Stallion features a piston-head power switch, a speedometer-inspired rotating bezel, and an ignition-style lever for quick access to Activity Mode. The Racer gets a tyre-tread crown for grip-based navigation and a paddle-shifter lever, paired with an aerointake-inspired strap built for airflow during workouts.
The Muscle takes a slightly different approach with a large curved display, an alloy-wheel inspired haptic crown, and a GT signature strap with dual racing stripes. The Sprint TWS, meanwhile, houses its earbuds in a double-walled transparent polycarbonate shell designed to look like a windshield, with knurled touch control zones on each bud.
Mustang portfolio expected to scale to Rs 12 crore
GoBoult says the Mustang range has grown from roughly Rs 2 crore to an expected Rs 12 crore in the next phase. The company calls itself the only Indian brand to build a full wearable and audio ecosystem around a global automotive icon.
“Every design and technical choice is made to create products that feel considered, confident, and built for everyday use,” said co-founder Tarun Gupta.
GoBoult eyes Rs 3,000 crore revenue by FY28
The launches fit into GoBoult’s larger shift toward premiumisation. After closing FY25 at around Rs 800 crore, the company is targeting Rs 3,000 crore by FY27-28, with premium and mid-premium products expected to contribute 70% of the portfolio by FY26.
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