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Friday, January 16, 2026

Sundar Pichai Warns AI Bubble Could Impact Every Tech Firm

Key Takeaways

  • Google CEO Sundar Pichai warns no tech company, including Google, would be immune from an AI bubble burst
  • Alphabet shares have surged 46% this year amid AI excitement
  • Tech leaders including Sam Altman and Jeff Bezos share similar bubble concerns
  • Pichai announced £5 billion UK AI investment while warning about energy costs

Google CEO Sundar Pichai has issued a stark warning about the artificial intelligence boom, stating that no technology company would be spared if the current AI bubble collapses. In a BBC interview, Pichai described the AI frenzy as an “extraordinary moment” marked by “elements of irrationality,” echoing concerns from the dotcom bubble era.

Market Reality Check

The AI excitement has driven record-breaking valuations across the tech sector, with Alphabet’s shares jumping nearly 46% this year. Investors are betting heavily on Google’s ability to compete with OpenAI’s ChatGPT and other emerging rivals. However, Pichai acknowledges the momentum may not be sustainable.

“I think no company is going to be immune, including us,” Pichai stated when asked about a potential bubble burst. While confident Google could “weather the storm,” he warned that any sharp market correction would ripple across the entire technology sector.

Global AI Expansion

Despite bubble concerns, Alphabet continues aggressive AI investment. The company announced a £5 billion, two-year investment in UK AI infrastructure, including a new data centre and expansion of its DeepMind London lab. Pichai revealed plans to begin training AI models in Britain, supporting Prime Minister Keir Starmer’s goal of making the UK the world’s third AI superpower.

However, Pichai admitted the environmental costs, warning that AI’s “immense” energy requirements could delay Alphabet’s net-zero targets as computing power demands increase.

Industry Leaders Echo Concerns

Pichai isn’t alone in his caution. OpenAI CEO Sam Altman stated in August that investors are “overexcited about AI” and predicted “someone is going to lose a phenomenal amount of money.”

Amazon’s Jeff Bezos similarly noted during Italian Tech Week that during AI excitement, “every experiment gets funded” and investors struggle to distinguish between good and bad ideas. While Bezos suggested industrial bubbles are less damaging than financial ones, he acknowledged market corrections are inevitable.

As the AI race intensifies, tech leaders unanimously agree the current euphoria won’t last forever. Pichai’s warning serves as a crucial reminder that even transformative technologies face reality checks when inflated by excessive hype.

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