Elon Musk Admits X’s Creator Monetisation Has Major Flaws
Elon Musk has publicly acknowledged significant problems with X’s creator monetisation system, stating the platform is “underpaying” creators and failing to allocate payments accurately. In a direct comparison, he praised YouTube for doing a “much better job.”
Key Takeaways
- Elon Musk confirmed X is underpaying creators.
- Payment allocation on X is described as inaccurate.
- Musk explicitly stated YouTube performs better at creator monetisation.
The Conversation That Sparked the Admission
The discussion began when X’s Head of Product, Nikita Bier, commented on the platform’s payout system, suggesting it was doing “more harm than good.” Bier proposed that “…we need to off-ramp to a different system.”
Musk directly responded to clarify the core issues, stating, “No, the issue is that we are underpaying and not allocating payments accurately enough. YouTube does a much better job.”
This exchange followed Bier’s own response to a user calling for a fix to the monetisation system, where Bier mentioned he consistently compares his own payout with peers.
