Smartwatches have long dominated the wellness space, helping users track their health and physical activity. Now, however, more display-free wearables are beginning to rise. Apple recently introduced the Oura Ring 4, a compact smart ring designed to be worn comfortably throughout the day—even during sleep. And now Google is also reportedly working on a similar category of wearable, though it is not a ring, it is expected to launch a screen-less fitness band.
According to a report by 9to5Google, this fitness band is called Google Fitbit Air. The wearable has already been spotted on the wrist of an American basketball player, Stephen Curry. The device is designed for all-day use.
Google officially owns Fitbit in the year 2021; now, the Silicon Valley giant will continue to use the Fitbit name for its devices — for the hardware — but the software and services behind them are expected to shift under the Google brand. The Fitbit Premium subscription is expected to be rebranded as “Google Health,” and its AI-powered coaching features renamed “Google Health Coach.” The move suggests a broader effort to align the company’s health and wellness services more closely with the core Google brand. The report suggests an official announcement is anticipated as early as the coming weeks.
However, Google is not without competition, with WHOOP offering a similar wellness-focused tracker. In May 2025, WHOOP launched its latest wearable lineup, the WHOOP 5.0 and WHOOP MG, marking a shift from a standard fitness tracker to a broader health platform centred on longevity and clinical-grade insights.
Both the WHOOP 5.0 and WHOOP MG are noticeably slimmer than their predecessor, yet deliver over two weeks of battery life on a single charge. The WHOOP 5.0 is designed for performance tracking, introducing new metrics such as “Whoop Age” and “Healthspan” to help users understand their biological aging and overall wellness trends. Meanwhile, the WHOOP MG (Medical Grade) pushes further into the health-tech space, offering advanced features like on-demand ECG readings and blood pressure trend monitoring, positioning it closer to a medical-focused wearable than a traditional fitness tracker.
