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Tuesday, November 4, 2025

Meta VP Urges 5x Productivity Boost Through AI Adoption

Meta VP Urges Teams to Work 5x Faster Using AI

Vishal Shah, Meta’s Vice President of Metaverse, has issued a bold directive to employees: integrate artificial intelligence into daily workflows to achieve fivefold productivity gains and accelerate metaverse development.

Key Takeaways

  • Meta’s Metaverse VP urges 5x productivity boost through AI adoption
  • Target: 80% of metaverse team using AI tools by year-end
  • Shift from incremental 5% improvements to transformative thinking
  • Comprehensive AI training programs being implemented

In an internal message that signals a major cultural shift, Shah told staff to “Think 5x, not 5 percent.” He emphasized making AI “a habit, not a novelty” through prioritized training and adoption.

“Our goal is simple yet audacious: make AI a habit, not a novelty. This means prioritising training and adoption for everyone, so that using AI becomes second nature, just like any other tool we rely on,” Shah wrote.

Who is Vishal Shah?

As one of Meta’s key technology leaders, Shah brings extensive experience from his previous work developing Instagram’s shopping and creator tools. His background in digital platforms provides deep understanding of both user needs and engineering challenges.

Widely respected in the tech industry, Shah is known for connecting business goals with cutting-edge innovation.

Leading Meta’s Metaverse Vision

Shah oversees Meta’s central metaverse division, responsible for building digital worlds, virtual reality environments, avatars, and social interaction tools. His leadership is crucial as Meta competes in the rapidly evolving virtual and augmented reality space.

The 5X Productivity Strategy

Shah’s recent push requires engineers and product designers to make AI a regular part of their daily work rather than an occasional tool. The initiative includes:

  • Comprehensive training programs
  • Team activities focused on AI learning
  • Measurable adoption targets

The goal is to have 80% of the metaverse team actively using AI tools in their workflows by year-end.

Strategic Timing and Challenges

This AI acceleration comes at a critical juncture for Meta, which has made substantial metaverse investments but faces pressure to deliver tangible results. While AI offers opportunities to speed innovation and reduce delays, experts caution about potential technical issues from over-reliance.

Shah’s ongoing challenge will be balancing rapid development with long-term platform stability as Meta advances its metaverse ambitions.

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