KitKat wants you to take a break, and this time, quite literally! The brand has introduced a new wrapper that can block mobile signals. The company named it “break mode.” The wrapper functions as a Faraday cage. To develop the product, Kitkat Panama has partnered with the creative agency Ogilvy Colombia. By introducing the product, the company encourages users to take a break from the digital world and get away from the constant bombardment of information, doomscrolling and texting.
The company has released an advertisement video promoting the product while encouraging customers to take a real break from their phones and constant digital distractions. In the video, KitKat and Ogilvy present the idea as a practical take on the brand’s iconic “Take a Break” slogan, showing how the packaging itself can help users disconnect. The campaign highlights the growing need to step away from nonstop notifications and positions the product as a simple way to make that break more meaningful, though its wider commercial rollout is still under consideration.
Kim Waigel, marketing director at Nestl says, “Our goal is to elevate that ritual: you unwrap your KitKat fingers, place your smartphone inside, separate the fingers, and immerse yourself in the moment. Your digital world silences, and your break truly begins.”
How the Faraday cage wrapper works
A Faraday cage works by blocking electromagnetic signals such as mobile networks, Wi-Fi or radio waves from passing in or out of an enclosed space. It’s commonly used in Medical and research labs, as well as data security and cybersecurity centres, to prevent eavesdropping or data leaks.
It works like an invisible shield that blocks signals. When mobile, Wi-Fi, or radio waves try to pass through the metal surface, the tiny particles inside the metal quickly move and spread the energy around the outside. This stops the signals from getting inside. Because of this, anything placed inside—like a phone—loses connection and cannot send or receive calls, messages, or internet signals.
In terms of KitKat’s new wrapper, it has a layer made of copper, polyester, and polypropylene, and is designed to remain effective for up to a year, after which it can be recycled.
