India’s PC Market Hits Record High in Q3 2025
India’s PC market achieved its highest-ever quarterly performance in Q3 2025, with shipments growing 10.1% year-on-year to reach 4.9 million units, according to IDC data. This surpasses the previous record of 4.5 million units set in the same quarter last year.
Key Takeaways
- Total PC shipments reached a record 4.9 million units in Q3 2025
- All categories – desktops, notebooks, and workstations – showed strong growth
- AI-enabled notebooks saw explosive 126.5% growth year-on-year
- Consumer market achieved its best-ever quarter with 2.8 million units
Category-wise Performance
Notebooks remained the largest category with 9.5% growth, while desktop shipments jumped 11.6%. Workstations showed the strongest growth at 14.2% year-on-year. The premium notebook segment (devices above $1,000) also performed well with 8.5% growth.
AI PC Revolution Gains Momentum
AI-enabled notebooks emerged as the fastest-growing category, skyrocketing 126.5% from last year. Most were basic AI notebooks with hardware-based features, supported by attractive discounts. Next-generation AI PCs crossed the one-lakh unit shipment mark in a single quarter for the first time.
Commercial and Consumer Demand
The commercial segment grew 11.4% year-on-year, driven by enterprise upgrades and strong SMB orders. The SMB market alone grew 18.8%, while small office demand increased 13.1%. The consumer market recorded its best-ever quarter with 2.8 million units, boosted by early festive sales and aggressive e-commerce promotions.
Online channels achieved record numbers, shipping nearly one million units.
“Consumer buying behaviour has shifted, with many customers delaying purchases to take advantage of festive discounts,” said Bharath Shenoy, Research Manager, IDC India & South Asia.
He added that vendors strategically reduced Q2 shipments to stock inventory for Q3 sales, which unfolded in multiple phases between late September and early November.
