Tag: D2C brands

How IPO Chatter Reshapes Brand Perception: Lenskart Case Study

Discover how IPO noise affects consumer brands like Lenskart and learn strategies to maintain authenticity during public listing transitions.

HUL’s Tightrope Walk: Volume Growth vs Premiumisation Under New CEO

Hindustan Unilever navigates dual strategy of volume growth and premiumisation amid GST cuts and rising competition from local and D2C brands.