Dallas Cowboys quarterback Dak Prescott is one of the highest-paid players in the league. From a 4th round draft pick to the face of the Dallas Cowboys, Prescott’s journey has been marked by strong performances, major contracts, and several high-profile endorsement deals.
Celebrity Net Worth states that Prescott is worth about $90 million. The number includes his NFL contracts, endorsement deals, and business interests off the field that make him a lot of money Over the years, Prescott has steadily increased his earning power, especially after securing one of the biggest quarterback deals in league history.
Dak Prescott’s contract and salary details
Prescott signed a four-year, $240 million contract extension with the Cowboys ahead of the 2024 season.
The deal made him the first NFL player to cross the $60 million per year salary mark and included massive guaranteed money along with an $80 million signing bonus.
The way the contract is set up makes sure that Prescott will still be one of the highest-paid players in the league until the end of the 2020s. His cap hit for the 2026 season is expected to be more than $70 million, which shows how much money Dallas has promised to their star quarterback over the long term.
Before this extension, Prescott had already secured a four-year, $160 million deal in 2021, in addition to playing on the franchise tag and his rookie contract. His current agreement runs through the 2028 season, after which he could enter free agency.
Dak Prescott’s career earnings and endorsements
Prescott’s career earnings have grown significantly since entering the league in 2016. His rookie deal was relatively low, worth just over $2.7 million, but his performance quickly positioned him for bigger paydays.
Later with the 2021 extension, and the 2024 mega deal he earned well over $130 million in salary alone, with that figure continuing to rise each season. By the end of his current contract, his total on-field earnings are expected to rank among the highest for quarterbacks of his generation.
Prescott has partnered with brands such as Adidas, AT&T, Pepsi, Sleep Number, Beats by Dre, Campbell’s Chunky Soup, and several others.
These endorsement deals have reportedly added tens of millions to his overall wealth.
Prescott has also invested in different businesses (including sports bar chain Walk-On’s Sports Bistreaux, hydration brand GLOW Beverages, and AI fitness company OxeFit). As he enters the 2026 season, Prescott’s financial profile reflects both his on-field value and off-field influence.
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