Netflix Revising Offer to Warner Bros Discovery in Bid to Finalise Content Deal
Netflix is reportedly revising its licensing offer to Warner Bros Discovery in an effort to secure popular shows like “Sex and the City” and “Dune: Prophecy,” after its initial proposal was rejected. The streaming giant faces hurdles due to Warner Bros Discovery’s concerns about strengthening a direct rival.
Key Developments
- Netflix’s initial multi-year deal offer was rejected by Warner Bros Discovery CEO David Zaslav.
- The company is now considering a revised offer with a higher fee or broader content scope.
- Warner Bros Discovery is hesitant, fearing it could hurt its own platforms, Max and Discovery+.
Negotiation Stumbling Blocks
According to a Bloomberg report, disagreements over terms are delaying the finalisation of the deal. Netflix had proposed a standard multi-year licensing agreement for several shows, but Warner Bros Discovery found the terms insufficient.
The streaming giant is particularly keen on adding “Sex and the City” and “Dune: Prophecy” to its library. These titles are seen as valuable for attracting and retaining subscribers in a competitive market.
Warner Bros Discovery’s Concerns
The core issue for Warner Bros Discovery is strategic. Licensing top-tier content to Netflix, a major competitor, could cannibalise viewership on its own streaming services, Max and Discovery+. The company is reportedly reluctant to enter a long-term arrangement that might weaken its direct-to-consumer business.
Motivations for a Deal
Despite the friction, both sides have strong incentives to agree. For Netflix, it’s a quick way to bolster its content catalogue. For Warner Bros Discovery, a licensing deal with Netflix represents a significant revenue stream that could help pay down debt or fund new original productions.
The outcome remains uncertain, but talks are ongoing. A deal is still possible if Netflix presents a sufficiently improved offer to address Warner Bros Discovery’s concerns.
