Apple launch: Tim Cook teases ‘big week’ ahead, 5 highly-anticipated announcements

Apple is cooking something special for the next few days. The Cupertino giant is set to host a special experience event on March 4 in New York, London and Shanghai at 9 am ET (7:30 pm IST). However, according to Apple CEO Tim Cook things may begin even before the event takes place.

On X, Cook has already teased that the company is going to have a “big week ahead” on X, with the first announcement likely coming later today. But what is Apple planning?

Tim Cook tweet

Tim Cook teases big week for Apple.

In recent weeks, rumours have emerged that the Cupertino giant has a bunch of new products in the pipeline which can make their debut right before the event takes place. From the iPhone 17e to a new low-cost MacBook, here are 5 new devices that you can expect from Apple.

Keep in mind that apart from new devices, Apple may also bring new updates to Siri as part of iOS 26.4. The tech giant recently signed a billion-dollar deal with Google for a Gemini-powered Siri.

1. Low-cost MacBook

Apple is said to be working on a new MacBook for quite a while now. Reports indicate that this new device will be the most affordable MacBook in the company’s lineup, potentially costing around $599 (roughly Rs 54,000) in the US.

The low-cost MacBook is expected to come with a 12.9-inch LCD display. While details regarding the design are scarce, it is expected that this device will come in bright colours such as yellow, green, and pink. Do note that Apple’s experience event invite showcased a 3D glass logo in yellow and green shades.

On the hardware front, the affordable MacBook is expected to use an A18 Pro chip from the iPhone 16 Pro, instead of the M-series processors typical in Macs. This approach will likely help Apple keep costs low. Though, the device is still expected to deliver decent performance, potentially even better than the original M1 MacBook.

2. iPhone 17e

The iPhone 16e turned out to be one of the most popular smartphones globally. And now Apple is planning for a sequel with the rumoured iPhone 17e.

The iPhone 17e is expected to come with notable upgrades, including the new A19 chipset from the vanilla iPhone 17. The device may also support MagSafe, something its predecessor lacked. However, reports indicate that the iPhone 17e may retain the 60Hz display from the iPhone 16e with a notch, instead of the Dynamic Island on the iPhone 17.

While we don’t have official word on the pricing of the iPhone 17e, Apple may keep it unchanged from last year. For context, the iPhone 16e was launched in India at Rs 59,900.

3. New chips for MacBook Pro

In October last year, Apple launched the M5 MacBook Pro. Now, rumours suggest that the Cupertino giant is set to release the MacBook Pro with M5 Pro and M5 Max chips.

The Cupertino giant is unlikely to bring any major updates apart from the chipsets at this launch. However, Apple is rumoured to launch a new touchscreen OLED MacBook Pro later in the year.

4. New MacBook Air

The MacBook Air too is set to receive an upgrade. The device may launch with the new M5 chip during the special experience event. However, the M5 MacBook Air may retain the design and other specs from the M4 version.

It is unclear if Apple will increase the price of the MacBook Air with this upgrade. The M4 MacBook Air was launched in India at Rs 99,900.

5. New iPads

As per reports, Apple is also expected to launch two new iPad devices – a new iPad Air and the iPad 12th generation. The iPad Air will likely get the M4 chipset, which would bring notable performance gains compared to the M3 model.

The base iPad is expected to receive an A18 chipset from the iPhone 16, that would make the device compatible with Apple Intelligence. Though it is unclear if the iPad will get Apple Intelligence features. Both models are anticipated to keep their existing designs, with no substantial changes to display technology or pricing.

The M3 iPad Air starts in India at Rs 59,900, while the iPad 11th generation was launched at Rs 34,900.

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