Key Takeaways
- Apple secures exclusive US F1 streaming rights from 2026 in a $750 million deal.
- All races, qualifying, and practice sessions included with standard Apple TV subscription.
- Deal ends ESPN’s current $80 million per year contract.
- Apple plans long-term F1 involvement, leveraging its ecosystem for promotion.
Apple has made its largest move into live sports, securing exclusive US broadcasting rights for Formula 1 starting with the 2026 season. The groundbreaking five-year agreement, valued at approximately $750 million, will provide all Apple TV subscribers with comprehensive F1 coverage at no additional cost.
F1 Chairman Sees Major Growth Opportunity
Formula 1 Chairman Stefano Domenicali described the partnership as a “major moment” for the sport’s American expansion. He confirmed Apple will integrate F1 content across its ecosystem, including Apple News, Apple Maps, Apple Sports, Apple Music, and Apple Fitness+.
This integration means users will encounter race updates, highlights, and live coverage seamlessly within Apple’s native applications. While commentary details remain unconfirmed, reports indicate Apple may utilize either the official F1 TV feed or Sky Sports’ UK broadcast rather than producing original commentary initially.
Domenicali indicated that successful US performance could lead to similar agreements in other markets. He emphasized that F1’s American growth trajectory remains strong, particularly with three successful US races in Miami, Las Vegas, and Austin.
Apple Commits to Long-Term F1 Partnership
Apple Senior Vice President Eddy Cue confirmed the company views F1 as a long-term investment beyond the initial five-year contract. He noted the sport’s surging US popularity still presents significant untapped potential.
The blockbuster Brad Pitt F1 film, produced by Apple and generating $630 million globally, played a crucial role in motivating the streaming deal. The movie’s record-breaking performance as the highest-grossing sports film demonstrated F1’s commercial appeal.
Unlike Apple’s MLS Season Pass which requires separate payment, F1 content will be fully integrated into standard Apple TV subscriptions. This arrangement represents a substantial upgrade from ESPN’s previous $80 million annual rights agreement.
