Tim Cook May Step Down Next Year; John Ternus Top Contender for Apple CEO
Apple is preparing for its most significant leadership transition in over a decade, with CEO Tim Cook potentially stepping down as early as next year, according to a Financial Times report. The company is quietly planning a smooth handover to maintain stability and investor confidence.
Key Takeaways
- Tim Cook could step down as Apple CEO in 2025
- John Ternus, SVP of Hardware Engineering, is the leading candidate
- Apple is planning succession carefully to avoid market disruption
- Transition comes as Apple invests heavily in AI and next-gen technologies
Carefully Planned Succession Strategy
Apple’s board and top executives have intensified succession planning efforts. The company aims to time any announcement strategically, likely after major financial updates or product cycles, to prevent disruption to Apple’s business momentum.
John Ternus: The Leading Candidate
John Ternus, Apple’s Senior Vice President of Hardware Engineering, has emerged as the frontrunner for the CEO position. With over two decades at Apple, Ternus has been instrumental in developing key products including iPhone, iPad, AirPods, and Apple’s custom silicon chips.
Known for his calm leadership and strong engineering background, Ternus represents a shift toward a CEO from Apple’s product development core. If selected, he would become Apple’s sixth CEO and signal the company’s renewed focus on technical innovation.
Tim Cook’s Legacy and Impact
Since taking over in 2011, Tim Cook has transformed Apple by expanding beyond hardware into high-margin services including Apple Music, iCloud, and Apple TV+. He strengthened supply chains, championed sustainability, and launched new product categories like wearables and spatial computing devices.
However, some critics note that Apple’s innovation pace has slowed in recent years, creating pressure for the next CEO to drive the company’s next growth phase.
Future Focus: AI and Next-Gen Technologies
As Apple prepares for leadership transition, the company is making significant investments in artificial intelligence, advanced hardware platforms, and next-generation technologies. A leader with strong engineering expertise like Ternus could be ideal for guiding these strategic initiatives against growing competition.
What’s Next for Apple
While Apple hasn’t officially commented, industry rumors suggest a leadership change could be imminent. If Cook steps down, Apple would enter a new era shaped by fresh perspectives, deeper technological focus, and the challenge of maintaining innovation leadership in a rapidly evolving market.



