OpenAI has launched a new Shopping Research feature in ChatGPT, positioning the AI chatbot as a direct competitor to Google for shopping assistance. The tool is available to all users, including free tier subscribers and premium plan holders.
Key Takeaways
- ChatGPT’s new shopping assistant is available for free and paid users
- Visual product comparison and filtering capabilities
- Supports categories like electronics, kitchen, garden appliances
- Currently redirects to e-commerce sites for final purchase
How ChatGPT Shopping Assistant Works
The shopping tool is accessible across ChatGPT’s mobile, desktop, and web versions. Users need to log into their ChatGPT account to access personalized shopping features.
OpenAI has developed the AI tool with focus on multiple product categories including electronics, garden equipment, kitchen appliances, and more. The interface displays products as interactive cards where users can indicate preferences by liking or dismissing items.
For specific products like televisions, users can apply filters based on technical specifications such as brightness levels, price range, and customer reviews. The conversational AI format allows natural interaction throughout the shopping process.
While the feature guides users to the final checkout stage, actual purchases must be completed on external e-commerce platforms. ChatGPT currently doesn’t support direct in-platform purchasing, though this capability might be introduced later, potentially for premium subscribers.
Industry Reaction
In related news, Salesforce CEO Marc Benioff announced he’s switching from ChatGPT to Google’s Gemini 3 AI model. Benioff described the upgrade as “a dramatic leap in performance across reasoning, speed and multimodal capabilities.”
“Holy shit,” Benioff wrote, adding, “I’ve used ChatGPT every day for 3 years. Just spent 2 hours on Gemini 3. I’m not going back. The leap is insane- reasoning, speed, images, video… everything is sharper and faster. It feels like the world just changed, again.”
