Key Takeaways
- iPhone 17 series sales outperform iPhone 16 by 14% in US and China markets
- Apple stock climbs 4% following positive analyst reports and upgrades
- iPhone Air sells out within minutes during China launch
Apple shares surged 4% on October 20, 2025, after Counterpoint Research reported strong early sales for the iPhone 17 series in the United States and China. The newly launched smartphone has outperformed its predecessor, the iPhone 16, by 14% in both markets during its initial 10 days of availability.
What’s Driving iPhone 17 Demand?
Counterpoint senior analyst Mengmeng Zhang attributed the strong consumer response to the base model iPhone 17’s compelling features. The device offers a faster chip, enhanced display, increased base storage, and upgraded selfie camera while maintaining the same price as last year’s iPhone 16.
“Buying this device is a no-brainer, especially with channel discounts and coupons,” Zhang said.
Analyst Upgrades and Positive Outlook
The positive sales data prompted Loop Capital to upgrade Apple’s stock rating from hold to buy, raising its price target from $226 to $315 per share. Analyst Ananda Baruah noted, “We believe there remains material upside to Street expectations through CY2027,” citing stronger-than-anticipated demand for the iPhone 17 lineup.
Adding to the optimism, Apple CEO Tim Cook’s recent visit to China coincided with the successful launch of the iPhone Air. According to the South China Morning Post, the model sold out within minutes. Evercore analyst Amit Daryanani suggested this popularity could further boost Apple’s stock, maintaining a buy-equivalent rating.
Daryanani also predicted that Apple is “well positioned to report upside” in its upcoming earnings report later this month.
iPhone Air Sells Out in China
Pre-sales for the iPhone Air began at 9am local time on October 17 – more than a month later than most global markets. The model, which supports only e-SIM and recently received Chinese regulatory approval, reportedly sold out at all physical stores in Beijing, Shanghai, and cities like Tianjin within minutes. Online shipments faced delays of one to two weeks.
Stock Performance Recovery
Despite a volatile year with Apple’s stock up just 5% in 2025 – lagging behind Magnificent 7 peers like Nvidia and Meta – the company has seen a 24% surge over the past three months. With the iPhone 17’s strong start and positive analyst outlooks, Apple appears positioned for continued momentum.
