Apple’s iPhone Pocket, a limited-edition fashion collaboration with Issey Miyake, has completely sold out globally within minutes of launch, defying widespread online mockery.
Key Takeaways
- Apple’s iPhone Pocket sold out globally in minutes despite online ridicule
- Priced between $150-$230, it’s a collaboration with fashion house Issey Miyake
- Only 10 physical stores worldwide stocked the limited-edition accessory
- Resellers are already listing the pouches at inflated prices
The knitted iPhone pouch created frenzy typically seen for luxury fashion drops, with queues forming outside Apple’s SoHo New York store – the only US location carrying the product. Online shoppers found all color options marked “sold out” within hours.
Mockery Meets Massive Demand
Social media exploded with jokes calling the iPhone Pocket “a very expensive sock” and Apple’s “most unnecessary invention.” Some critics questioned the timing during a cost-of-living crisis.
However, Apple remained unfazed, describing the collaboration as “a tribute to a designer who shaped Apple’s aesthetic history.” The company emphasized the pouch celebrates craftsmanship and design innovation.
Interestingly, the mockery appeared to boost the accessory’s appeal within fashion circles. The scarcity strategy – with only ten stores worldwide stocking the product – transformed it into an instant collector’s item.
Nostalgic Connection to Apple’s Past
Long-time Apple fans drew comparisons to the early-2000s iPod Socks, which became quirky collector’s items over time. For them, the iPhone Pocket represents a return to Apple’s more playful side.
The collaboration carries significant sentimental value. Issey Miyake was the designer behind Steve Jobs’ iconic black turtlenecks, which became synonymous with Apple’s brand image.
Created using Miyake’s signature 3D-knitted fabric, the pouch comes in two styles – a shorter version and a longer crossbody style. Both maintain the minimalist aesthetic that defines the Miyake label.
Despite initial skepticism, the iPhone Pocket has joined the ranks of hard-to-get Apple novelties, proving that even fashion experiments can become when bearing the Apple logo.
