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X Launches ‘About This Account’ Feature to Boost Profile Transparency

Elon Musk’s X platform has launched a new ‘About this account’ feature to increase profile transparency and help users identify authentic accounts. The rollout began on Friday as part of X’s ongoing efforts to combat misinformation and fake profiles.

Key Takeaways

  • X introduces ‘About this account’ feature for profile transparency
  • Shows account creation date, username history, and verification status
  • Global rollout started with select users, expanding in coming weeks
  • Aims to combat fake accounts and impersonation

What Information the Feature Provides

The new section displays crucial profile details including account creation date, previous username changes, and verification status. It also shows location data when available and indicates if the account represents official organizations or government entities.

This gives users immediate authenticity signals when interacting with unfamiliar profiles, helping them make informed credibility judgments.

Rollout Timeline and Availability

X is gradually introducing the feature to users worldwide, starting with a limited subset. The information appears directly on profile pages for easy access without navigating away.

The company confirms the rollout will expand over the coming weeks, with additional details and signals planned for future updates.

Industry Context and Similar Features

This move aligns with transparency initiatives across social media platforms:

  • Instagram launched its ‘About this account’ feature in 2018 for large-following accounts
  • TikTok and YouTube have implemented similar contextual labeling systems
  • The industry-wide push addresses growing concerns about account authenticity

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