Key Takeaways
- D2M broadcasting enables live content on feature phones without internet
- Targeted at affordable devices priced between ₹2,000-₹2,500
- Initial trials underway in Delhi and Bengaluru
- Technology could impact telecom company revenues
Indian mobile users will soon access live sports, movies, and web series without internet connections through direct-to-mobile (D2M) broadcasting. This breakthrough primarily benefits feature phone users, with devices priced between ₹2,000-₹2,500 utilizing Saankhya Labs chipsets to receive broadcast content.
The technology receives support from Prasar Bharti Infrastructure and aims for nationwide expansion. This development could significantly affect telecom companies like Jio and Airtel by reducing data consumption on their networks.
What is D2M Technology?
D2M technology transmits multimedia content directly to smartphones without requiring active internet connections. The Ministry of Communications has outlined its versatile features including mobile-centric content delivery, hybrid broadcast capabilities, and real-time interactive services.
While traditionally used for emergency alerts and disaster management, the government emphasizes D2M’s potential to deliver information directly to mobile phones without straining network bandwidth. This enables feature phone users in remote areas with poor connectivity to receive broadcasts.
Officials note that shifting to D2M would help unclog 5G networks, according to Mr. Chandra’s address.
How D2M Technology Works
D2M operates on similar principles as FM radio, where receivers capture transmitted signals. The technology also resembles direct-to-home (DTH) broadcasting, where dish antennas receive signals directly from satellites.
However, a significant challenge remains: current mobile devices lack D2M compatibility. According to an IIT Kanpur paper published in 2022, making existing devices compatible requires additional hardware including baseband processing units, antennas, low-noise amplifiers, baseband filters, and receivers.
