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Amazon Blocks ChatGPT Shopping Tool Access During Holiday Season

Amazon Blocks ChatGPT Shopping Feature: What You Need to Know

Amazon has blocked OpenAI’s ChatGPT from accessing its product data, severely limiting the chatbot’s new Shopping Research tool during the crucial holiday shopping season. Users will no longer receive Amazon-specific price comparisons, reviews, or deal recommendations.

Key Takeaways

  • Amazon blocked ChatGPT’s access to its product catalog
  • Shopping Research tool can no longer scan Amazon prices or reviews
  • Restriction comes during Black Friday and holiday shopping season
  • ChatGPT will redirect users to other platforms for Amazon products

How the Block Affects Shopping Research

The restriction means ChatGPT’s Shopping Research feature, which helps users find products based on budget and preferences, can no longer pull live information from Amazon’s millions of listings. This significantly impacts the tool’s ability to provide comprehensive shopping guidance, especially during Amazon’s major annual sales events.

Technical Details of the Block

Amazon updated its robots.txt file to prevent OpenAI’s crawlers, including the “ChatGPT-User” agent and “OAI-SearchBot,” from accessing its pages. Industry observers like Juozas Kaziukenas first noticed the change on LinkedIn. Amazon appears to be protecting its e-commerce data from being used to power competing AI shopping assistants.

Amazon’s Strategic Position

Amazon leadership has indicated that discussions with third-party shopping tools are ongoing, leaving room for potential future partnerships. However, the company is simultaneously strengthening its own AI service, Alexa+, suggesting competitive concerns played a role in the decision to block ChatGPT’s access.

What Users Can Expect Now

While ChatGPT’s Shopping Research will continue working with other retailers that allow access, Amazon-specific queries will yield different results. The tool may direct users to alternative platforms or suggest manually checking Amazon for availability. For broad product comparisons and personalized guidance excluding Amazon, the feature remains functional.

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