Amazon’s Breakthrough in AI Chip Cooling
Amazon CEO Andy Jassy has revealed a significant hardware innovation designed to manage the extreme heat produced by AI chips like Nvidia GPUs in data centers. The company’s in-house cooling solution has even drawn a notable response from Elon Musk.
Key Takeaways
- Amazon developed its own In-Row Heat Exchanger (IRHX) for AI chip cooling.
- The system uses 9% less water and improves power efficiency by 20%.
- Elon Musk responded “Interesting” to Jassy’s announcement.
- Amazon projects over 20% of its ML capacity will use liquid cooling by 2026.
The Cooling Challenge and Amazon’s Solution
In a detailed post on X, Jassy explained the universal challenge cloud providers face: placing chips close together for speed while managing intense cooling demands. Rather than waiting for specialized facilities, Amazon engineered its own solution.
The company announced its In-Row Heat Exchanger (IRHX) in July, featuring a direct-to-chip “cold plate” approach. This innovation allows Amazon to deploy both liquid and air-cooled racks within existing data center infrastructure.
Efficiency Gains and Industry Response
Jassy highlighted the IRHX’s substantial benefits: it consumes 9% less water than fully air-cooled sites and delivers a 20% power efficiency improvement over standard solutions.
Following Jassy’s announcement, Tesla CEO Elon Musk responded with a simple but telling “Interesting.” This acknowledgment underscores the significance of Amazon’s advancement in scalable AI hardware, especially as Musk’s xAI pursues its own supercomputer projects.
Amazon expects its liquid-cooled capacity to expand significantly, projecting it will constitute over 20% of its Machine Learning capacity by 2026.



