Lenskart is set to challenge Meta’s Ray-Ban dominance with its own AI-powered smart glasses featuring UPI payments. The eyewear giant, preparing for its November IPO, plans a December 2025 launch for ‘B by Lenskart Smartglasses’ powered by Qualcomm’s Snapdragon AR1 Gen 1 platform.
Key Takeaways
- Lenskart’s smart glasses will feature UPI payments via onboard camera
- Powered by Qualcomm Snapdragon AR1 Gen 1 and Google Gemini 2.5 AI
- Expected launch in December 2025, weeks after November IPO
- Includes health monitoring and AI interactions
- Positioned as affordable alternative to Meta Ray-Ban
Lenskart Enters AI Smart Glasses Market
India’s homegrown eyewear brand Lenskart is stepping into the competitive AI-powered AR glasses segment currently dominated by Meta’s Ray-Ban smart glasses. The Piyush Bansal-led company is developing new smart glasses under the ‘B by Lenskart Smartglasses’ range, with industry insiders suggesting a December 2025 debut.
The device will utilize Qualcomm’s latest Snapdragon AR1 Gen 1 platform, a chipset specifically designed for lightweight augmented reality and camera-enabled AI applications. Similar to Meta Ray-Ban, Lenskart aims to position its smart glasses as comprehensive lifestyle tools integrating advanced AI with daily utility.
Key Features of B by Lenskart Smartglasses
The upcoming smart glasses are expected to offer several cutting-edge features:
- AI-based interactions: Advanced AI software will provide dynamic, contextual, and interactive user experiences
- Health monitoring: Various health tracking capabilities tapping into the growing wearable biometrics market
- UPI payments: Hands-free payment option using the onboard camera for UPI transactions – a feature highly relevant to Indian users
The technological foundation is particularly noteworthy, with the product reportedly built on Google’s Gemini 2.5 AI model to power its interactive interface.
Strategic Timing Around IPO
The smart glasses launch timing is strategic, coming weeks after Lenskart’s planned stock market listing on November 10. This suggests the company aims to capitalize on renewed investor and public attention from its IPO by showcasing next-generation products.
Pricing and Market Position
While pricing details remain unconfirmed, Lenskart would become one of the first Indian consumer tech brands to commercialize AI-driven eyewear in India. The company is expected to compete with Meta Ray-Ban smart glasses and Amazon Echo Frames, but at a price point better suited to Indian consumers.
The lack of finalized retail costs leaves both consumers and competitors speculating about the product’s market positioning, but it represents a significant move in India’s growing wearable technology sector.
