Amazon Prime Video’s ad-supported tier has surged to over 315 million monthly viewers worldwide, marking a dramatic 57% growth from the 200 million reported in April 2024.
Key Takeaways
- Prime Video’s ad-supported viewership grew to 315 million monthly viewers globally.
- The US alone contributes over 130 million monthly ad-supported viewers.
- Service now available across 16 countries including India, US, UK, and Germany.
- Growth driven by original content, live sports, and free ad-supported channels.
At the unBoxed 2025 event, Amazon Ads Head of Live Sports and Video Sales Danielle Carney revealed the US-specific numbers, noting an average monthly ad-supported reach exceeding 130 million viewers.
“Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands,” said Jeremy Helfand, Vice President, Prime Video Advertising.
What’s Driving This Massive Growth?
The 315 million figure represents unique monthly viewers across Prime Video’s entire ecosystem – including original series, licensed films, live sports events, and free ad-supported live channels. This unduplicated count ensures advertisers reach distinct audiences.
“We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale,” Helfand added.
Global Availability and Pricing
Amazon’s advertising platform on Prime Video now operates in 16 markets worldwide, with significant presence in India, the United States, United Kingdom, Germany, France, Japan, and Brazil.
The service offers multiple subscription tiers in India:
- Monthly Prime: Rs 299
- Quarterly Prime: Rs 599
- Annual Prime: Rs 1499
- Annual Prime Lite: Rs 799
- Prime Shopping Edition: Rs 399
Amazon clarified that these reach estimates are based on internal data collected between September 2024 and August 2025, with some regional variations based on local launch dates.
