Key Takeaways
- Dhanteras 2025 sales hit nearly ₹1 lakh crore despite soaring gold prices
- Gold sales surged 25% to ₹60,000 crore despite 60% price increase
- Consumers showed strong preference for Indian-made products
India celebrated a record-breaking Dhanteras as consumers spent nearly ₹1 lakh crore across various sectors, demonstrating remarkable resilience despite soaring precious metal prices. The festival marked an unprecedented shopping spree with bullion sales alone contributing ₹60,000 crore – a 25% increase from the previous year.
Gold Markets Defy Price Surge
Despite gold prices crossing ₹1.3 lakh per 10 grams – a 60% year-on-year increase – jewellery markets across the country witnessed massive crowds of eager buyers. Pankaj Arora, National President of the All India Jewellers and Goldsmith Federation, confirmed that jewellery markets saw heavy footfall over the past two days.
Delhi’s bullion markets alone recorded sales exceeding ₹10,000 crore, highlighting the festival’s enduring appeal even amid steep price hikes.
Silver and Other Purchases Shine
Silver prices jumped 55% to ₹1.8 lakh per kilogram, yet demand remained robust as consumers considered precious metals a secure investment during global uncertainty. Dhanteras, marking the beginning of the five-day Diwali festival, is traditionally considered an auspicious occasion for buying gold, silver, utensils, and other prosperity symbols.
Spreading the Festive Cheer
Beyond precious metals, consumers spent approximately:
- ₹15,000 crore on utensils and kitchenware
- ₹10,000 crore on electronics and electrical goods
- ₹3,000 crore on decorative and religious items
CAIT Secretary General Praveen Khandelwal attributed the spending surge to lower GST rates and the government’s “vocal for local” campaign. “Consumers clearly preferred Indian-made products this time,” he noted, “benefiting small traders, artisans, and local manufacturers.”
