Key Takeaways
- Apple shares surged 4.2% to a record high, nearing a $4 trillion valuation
- iPhone 17 series sales outperformed iPhone 16 by 14% in early US and China sales
- The company is now the world’s second most valuable firm after Nvidia
Apple’s stock reached an all-time high on Monday, pushing the tech giant closer to the historic $4 trillion market valuation milestone. The impressive rally was fueled by stronger-than-expected early demand for the new iPhone 17 series.
Strong Sales Performance
According to research firm Counterpoint, the iPhone 17 outsold its predecessor by 14% during the first ten days of availability in key markets like China and the United States. This robust consumer response signals a positive turnaround for Apple’s flagship product.
The stock surge lifted Apple shares by 4.2% to $262.9, bringing its market capitalization to approximately $3.9 trillion. This positions Apple as the world’s second most valuable company, trailing only AI-chip leader Nvidia.
Analyst Confidence Grows
Evercore ISI has added Apple to its Tactical Outperform List, anticipating the company will exceed market forecasts for the current quarter. The firm also expects positive guidance for the December period.
Analysts highlighted that “the recent launch of online orders in China may be a positive tailwind for the Dec-qtr, as initial delivery time data reflects stronger initial demand relative to other regions at launch.”
Product Strategy and Market Response
Apple introduced its latest iPhone lineup in September, featuring a slimmer iPhone Air model while maintaining steady pricing despite ongoing US tariff concerns.
“They rolled out the latest version of their iPhone and it’s doing much better than anticipated … the demand trends for the company’s iPhones are now on the front foot,” said Art Hogan, chief market strategist at B Riley Wealth.
Recovery From Earlier Challenges
Earlier this year, Apple faced significant stock pressure due to intense competition in China and uncertainty surrounding high US tariffs affecting manufacturing hubs in China and India. The recovery began in August when Apple committed to $100 billion in additional US investment, a strategic move expected to help navigate potential tariff issues.
If Monday’s gains hold, this would represent Apple’s largest single-day rise in four weeks, bringing yearly gains to over 5%. Investors await the company’s quarterly earnings report scheduled for October 30.



