Key Takeaways
- Major smartphone brands including Oppo, Vivo, Samsung, and Xiaomi have increased prices across mid-range models
- Price hikes range from Rs 500 to Rs 2,000 for current models
- Upcoming flagship devices could see increases of up to Rs 6,000
- Memory chip shortages and rising component costs are driving the price revisions
Multiple smartphone manufacturers have quietly implemented price increases across their product portfolios in India, with hikes ranging from Rs 500 to Rs 2,000 on various mid-range models. According to a MoneyControl report, brands including Samsung, Oppo, Vivo, Realme, and Xiaomi have revised retail prices following the festival season.
What’s Driving the Price Increases?
The price revisions come amid rising component costs, tightening supply chains, and the weakening Indian rupee against the US dollar. The cost of memory components, including DRAM and NAND flash, has climbed steadily in recent months as global suppliers divert capacity toward high-bandwidth memory chips used in AI hardware.
This shift has squeezed the supply of mobile-grade memory typically used in budget and mid-tier smartphones, forcing brands to either absorb additional costs or pass them on to consumers.
Brand-Specific Price Changes
Oppo Price Adjustments
Oppo has reportedly increased the price of recently introduced F31 variants by Rs 1,000, while the Reno 14 and Reno 14 Pro are now Rs 2,000 more expensive. Retailers confirmed to Moneycontrol that the new prices took effect from November 2.
In a communication to channel partners, Oppo stated that component and chip prices have been rising since August 2025, with supply constraints likely to persist well into 2026. The company said the revisions were necessary to ensure “uninterrupted delivery and business stability.”
Vivo and Samsung Follow Suit
Vivo has revised the prices of T4 Lite and T4x models, each by Rs 500. Samsung has increased the price of its Galaxy A17 by Rs 500 and removed the in-box charger worth around Rs 1,000, according to the report.
Premium Smartphones to Get More Expensive
The report indicates that high-end devices may also see significant price increases. Sources quoted by Moneycontrol suggested that next-generation flagships, including Oppo’s Find X9, Vivo’s X300 series, and Xiaomi’s 17 lineup, could see price hikes of up to Rs 6,000 due to persistent component shortages and elevated manufacturing costs.
The upcoming Redmi Note lineup will also absorb the impact of rising component costs.
Industry Response to Market Conditions
“The recent AI super cycle has triggered an industry-wide surge in memory costs. In line with our mission of honest pricing, we are closely tracking these market shifts to ensure users continue to access cutting-edge innovation without facing significant impact,” Xiaomi said in a statement.
“As input cost pressures continue, the industry may witness broader price revisions in 2026. Even then, Xiaomi will take measured steps to ensure our consumers are impacted the least and continue to enjoy true value for money,” the company added.
Digit has reached out to Samsung, Oppo and OnePlus India PR teams for official comments on the recent pricing changes and will update when responses are received.
