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Thursday, March 5, 2026

Apple Shares Rise as iPhone Holiday Sales Forecast Beats Expectations

Apple Shares Jump on Strong iPhone Holiday Forecast

Apple shares climbed approximately 2% in premarket trading Friday, fueled by an optimistic holiday sales forecast that indicates strong demand for the new iPhone 17 models, even with reported shipping delays to China.

Key Takeaways

  • Apple shares rose ~2% premarket on strong holiday sales outlook
  • iPhone 17 models driving sales rebound despite China shipping delays
  • Apple recently crossed $4 trillion market cap alongside Nvidia and Microsoft
  • Stock trades at premium valuation of 33.4 times profit expectations

Supply Constraints and Market Performance

While supply chain issues affected fourth-quarter sales, investor confidence remained strong. The September launch of the new iPhone lineup helped Apple’s market capitalization surpass $4 trillion earlier this week, placing the company in the elite $4 trillion club with Nvidia and Microsoft.

AI Strategy and Investor Confidence

The positive outlook has eased concerns about Apple’s measured approach to integrating artificial intelligence features, even as competitors accelerate their AI initiatives.

“I just know that owning this stock for many decades … When you’re really big like Apple, you don’t have to move fast, sometimes you just have to get it right eventually,” said Eric Clark, chief investment officer at Accuvest.

Magnificent Seven Performance

Despite the recent gains, Apple and Amazon remain the worst performers year-to-date among the “Magnificent Seven” megacap stocks. However, Amazon shares also saw premarket gains Friday following strong cloud growth results.

Valuation Comparison

Apple continues to command a premium valuation, trading at 33.4 times analysts’ profit expectations according to LSEG data. This exceeds Microsoft’s multiple of 31.7 and Meta Platforms’ 22.3, reflecting continued market confidence in Apple’s long-term prospects.

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