Trump Imposes 10% Additional Tariffs on Canada Over Reagan Ad Dispute
US President Donald Trump has announced an additional 10% tariff on Canadian goods, escalating a trade dispute triggered by an advertisement featuring former President Ronald Reagan that Trump called “fraudulent.”
Key Developments
- Trump imposed 10% additional tariffs via Truth Social post
- Dispute centers on Ontario government’s Reagan advertisement
- Trade negotiations between US and Canada terminated
- Canada expresses readiness to resume constructive talks
The Tariff Announcement
In a late Saturday Truth Social post, President Trump declared: “Their Advertisement was to be taken down, IMMEDIATELY, but they let it run last night during the World Series, knowing that it was a FRAUD. Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10 per cent over and above what they are paying now.”
The President accused Canada of attempting to influence the US Supreme Court, which is reviewing legal challenges to his tariff measures.
Canadian Response
Following Trump’s opposition, Ontario Premier Doug Ford agreed to pause the anti-tariff advertisement starting Monday to allow “trade talks can resume.”
Canadian Prime Minister Mark Carney maintained his government’s readiness for “constructive discussions” despite the abrupt termination of negotiations. Speaking before departing for the ASEAN Summit in Malaysia, Carney stated: “We can’t control the trade policy of the United States. We recognise that policy has fundamentally changed from the policy in the 1980s, 1990s, and 2000s.”
Carney emphasized that significant progress had been made in negotiations covering key sectors including steel, aluminium, and energy. “Our officials have been working with their American colleagues on detailed, constructive negotiations. We stand ready to pick up on that progress,” he added.
Trade Negotiations Terminated
The crisis escalated when President Trump announced late Thursday that he was ending all trade negotiations with Canada, specifically citing the Ontario government’s advertisement featuring archival footage of Ronald Reagan criticizing tariffs.
Trump described the footage as “fake” and declared on Truth Social: “TARIFFS ARE VERY IMPORTANT TO THE NATIONAL SECURITY, AND ECONOMY, OF THE U.S.A.” followed by “Based on their egregious behaviour, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED.”
White House Perspective
White House National Economic Council Director Kevin Hassett explained the decision reflected presidential “frustration” with Canadian negotiators. “I think the President is very frustrated with Canada, and he has a right to be,” Hassett told Fox News, noting Canadian officials had been “very difficult to negotiate with” and that “frustration has built up over time.”
The dispute introduces fresh uncertainty into one of the world’s largest bilateral trading relationships. This comes in addition to existing 35% tariffs on some Canadian exports imposed by the Trump administration.




