Samsung launches ‘Galaxy Forever’ ownership model in India: How will this make company’s flagship smartphones more accessible

Samsung has introduced a new ownership model called ‘Galaxy Forever’ in India. With this new initiative, Samsung aims to change how customers purchase its flagship smartphones by lowering upfront costs and offering flexible options after a fixed usage period. Under the programme, buyers can use devices such as the Galaxy S26 Ultra and Galaxy S26 Plus by paying around half the total cost in 12 no-cost EMIs, with an assured buyback after one year.

The company said the model includes a “Return, Retain or Upgrade” option after 12 months, along with a no-questions-asked return policy backed by Samsung Care+. The scheme is available through Samsung’s online store and more than 1,500 retail outlets across India.

Samsung’s new ‘Galaxy Forever’ ownership model offers customers a 50% upfront reduction in cost with an assured buyback after one year, along with a no-questions-asked return policy supported by Samsung Care+. This allows users to access the Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying half of the device cost through 12 no-cost EMIs using a credit card or Samsung Finance+. Samsung Finance+ aims to enable access to credit with minimal documentation and quicker approvals.

After one year, customers who use the credit card option can either return the device and receive a 50% assured buyback or keep it by paying the remaining 50% through an additional 12 no-cost EMIs. Those opting for Samsung Finance+ can return the device and move to a newer Galaxy model or retain it by paying the remaining 50% in the 13th month.

The programme also includes Samsung Care+, which provides accidental and liquid damage protection with zero deductibles for 13 months, valued at Rs. 13,999, along with the return option from the start.

Here are the devices that will be available in Samsung’s ‘Galaxy Forever’ ownership model and other details:

Samsung has partnered with Servify and DMI Finance to manage upgrades, returns, and settlements under the programme. It is available both online and at Samsung’s nationwide retail network.

The company has also extended the programme to select corporate employees and students through its Corporate+ and Student+ platforms, offering similar ownership options to these user groups.

Commenting on the launch of the new ‘Galaxy Forever’ ownership model, Sumit Walia, Head of D2C Business & Corporate Marketing at Samsung India, said, “With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year. Galaxy Forever reflects our commitment to innovation—not only in technology but also in how users own and upgrade to the latest Galaxy devices.”