Sam Altman and Jony Ive Plan AI-Powered Social Media Platform
OpenAI CEO Sam Altman is reportedly teaming up with former Apple design chief Jony Ive to launch a new AI-driven social media platform. The venture aims to create a more positive and constructive online space, directly addressing engagement and toxicity issues faced by existing platforms like Elon Musk’s X.
Key Details of the Reported Venture
According to a report from The Information, the project is a joint venture between Altman and Ive. The duo is currently in talks with multiple venture capital firms to secure funding for the ambitious new platform.
The core proposition is an AI-powered service designed to offer a highly personalised and engaging user experience. The focus will be on fostering meaningful connections and creating a healthier digital environment, a challenge that has plagued many social networks.
The Vision: A Constructive Digital Space
The platform’s design philosophy, likely influenced by Ive’s renowned focus on user experience, centres on positivity. The goal is to move beyond traditional social media metrics and algorithms that often amplify conflict, instead using AI to facilitate more constructive interactions.
This initiative positions itself as a potential solution to one of the “biggest problems” for platforms like X: maintaining user engagement while minimising toxicity and misinformation. By leveraging OpenAI’s advanced AI capabilities, the service could fundamentally reimagine how users discover content and connect with each other online.



