Apple Hits Record 5 Million iPhone Shipments in India During Q3 2025
Apple achieved its highest-ever quarterly performance in India, shipping 5 million iPhones in Q3 2025 and capturing the fourth position in the market with a 10.4% share, according to the International Data Corporation (IDC). The company registered a robust 25.6% year-over-year growth, driven by strong demand for both new and older iPhone models.
Key Takeaways
- Apple shipped a record 5 million iPhones in India during Q3 2025.
- The iPhone 16 was the most-shipped smartphone in India for the quarter.
- India’s overall smartphone market hit a five-year high with 48 million units.
- The premium and super-premium segments saw the strongest growth.
iPhone 16 Leads Market, New Models Break Records
The iPhone 16 was the single most-shipped smartphone in India during the quarter, accounting for 5% of the total market. The newly launched iPhone 17 series and iPhone Air had a record-breaking debut, contributing 16% of Apple’s Q3 shipments—the strongest launch-quarter performance for any iPhone since 2021.
India’s Smartphone Market Overview
India’s smartphone market reached a five-year high in the festive third quarter, growing 4.3% year-over-year to 48 million units. This growth was fueled by strong demand for premium devices, though it was tempered by weaker sales in the entry-level Android segment. The average selling price (ASP) of smartphones surged to a record $294, a 13.7% increase from the previous year.
Brand Performance and Market Share
Vivo maintained its leadership for the seventh consecutive quarter with an 18.3% market share, followed by Oppo (13.9%), which overtook Samsung (12.6%). Realme fell to fifth place, while Xiaomi dropped to sixth with a 15.6% decline. Motorola recorded the highest growth at 52.4%, followed by Apple’s 25.6%.
Segment-Wise Performance Analysis
Entry Segment (Sub-$100): Grew 35.3% YoY, with its share expanding to 16%. Xiaomi, Realme, and Vivo led this category.
Mass-Budget Segment ($100-$200): Declined 8.8% YoY, with its share dropping to 40%. Vivo, Oppo, and Realme dominated.
Entry-Premium Segment ($200-$400): Declined 4.9% YoY. Vivo, Oppo, and Samsung led, followed by Motorola.
Mid-Premium Segment ($400-$600): Grew 10.7% YoY. Samsung leads, followed by Oppo and OnePlus.
Premium Segment ($600-$800): Grew 43.3% YoY. Apple’s iPhone 16, 15, and 17 made up over 70% of shipments.
Super-Premium Segment ($800+): Recorded the highest growth at 52.9% YoY. Apple led with 66% share, while Samsung held 31%. Key models included the iPhone 16, Galaxy S24 Ultra, Galaxy Z Fold7, iPhone 16 Pro, and Galaxy S25 Ultra.
Chipset and Channel Trends
Smartphones with Qualcomm chipsets grew 17.9% YoY, capturing 29.2% market share. In contrast, MediaTek’s share fell to 46.0% from 53.1% a year ago.
Offline channel shipments grew 21.8% YoY, increasing its market share to 56.4%. Online channel share declined to 43.6%, with shipments falling 12.0%.
