(Bloomberg) — Sonos Inc. eliminated jobs on its marketing team Wednesday, with new Chief Marketing Officer Colleen DeCourcy telling employees that the division “had grown into something too diffuse to move at the speed this brand needs.”
“The redesign is an attempt to fix the underlying structure, not adjust the headcount, to build something better with clearer jobs and shorter distance between a decision and its outcome,” DeCourcy, who joined the audio brand in January, wrote to staffers in a memo that was shared with Bloomberg News.
Sonos declined to specify how many employees were affected by the cuts.
DeCourcy, who previously held roles at Snap Inc. and the marketing firm Wieden Kennedy, was brought in by Sonos Chief Executive Officer Tom Conrad to help focus the company’s advertising and marketing around its signature whole-home audio system.
Prior to DeCourcy’s hiring, longtime Sonos executive Lindsay Whitworth had been leading the marketing team on an interim basis after the departure of former CMO Jordan Saxemard in early 2025. Saxemard was among the members of the C-suite who quickly followed ex-CEO Patrick Spence out the door in the wake of a disastrous software overhaul that nearly upended Sonos’ business.
The stock price has rebounded from the worst of that controversy, but has declined 21% thus far this year.
Just this week, Sonos released its first new consumer hardware products in more than a year, led by the $299 Sonos Play portable speaker. So far, the company is following its usual marketing tactics in highlighting the device’s versatility and strong integration with the wider Sonos ecosystem.
