IHCL Acquires Majority Stake in Luxury Wellness Brand Atmantan
Indian Hotels Company Limited (IHCL) has entered into definitive agreements to acquire a 51% stake in Sparsh Infratech Private Limited, the owner of Atmantan wellness centre, for ₹240 crore.
Key Takeaways
- IHCL acquires 51% stake in Atmantan wellness centre for ₹240 crore
- Deal includes ownership of Atmantan brand and proprietary expertise
- Expansion planned in collaboration with founding promoters
- Atmantan is located in Mulshi near Pune, spread across 36 acres
The acquisition provides IHCL with complete ownership of the Atmantan brand and its proprietary wellness expertise, enabling the company to expand its wellness platform in partnership with the founding promoters.
Strategic Move into Wellness Tourism
Puneet Chhatwal, Managing Director & CEO of IHCL, stated: “The growing wellness tourism market is witnessing a convergence of health and hospitality and increasing number of travellers are seeking immersive wellness experiences that go beyond conventional treatments and therapies.”
He added: “Addressing this emerging consumer need IHCL marks its entry into the integrated wellness segment with Atmantan. Its holistic and unique wellness proposition along with its proven business model seamlessly complements IHCL’s brandscape.”
About Atmantan Wellness Centre
Atmantan, situated in Mulshi near Pune, ranks among India’s premier integrated wellness destinations. The 97-key luxury facility spans 36 acres with panoramic views of Mulshi Lake and the Sahyadri hills.
The centre offers comprehensive wellness programs based on traditional and modern therapies including:
- Ayurveda and Yoga
- Indian Naturopathy
- Physiotherapy and Fitness
- Nutrition and Counselling
- Coaching sessions
