Key Takeaways
- Nike’s Project Amplify is the world’s first battery-powered footwear system for running and walking.
- The robotic shoes provide a 20% performance boost, making uphill movement feel like flat ground.
- Over 400 athletes have tested the prototype, covering 2.4 million steps in development.
- Consumer launch is targeted for 2028, with focus on everyday athletes and mobility assistance.
Nike has unveiled revolutionary battery-powered sneakers that function like “a second set of calf muscles,” augmenting natural movement for runners and walkers. The prototype, called Project Amplify, represents the world’s first powered footwear system developed in partnership with robotics startup Dephy.
The futuristic design features a cuff wrapped around the calf muscle containing a rechargeable battery, connected to carbon fiber-plated running shoes with built-in motors. As users walk or run, the system amplifies movement—providing propulsion at takeoff and cushioning upon landing.
How Project Amplify Works
Early testing shows the technology delivers approximately 20% improvement in efficiency, potentially turning a 10-minute walk into an 8-minute journey. Nike compares the experience to using an electric bike, where motor assistance makes longer distances more feasible without extra exertion.
Athletes who tested the system report it feels like “part of their body” and makes “walking or running uphill feel like moving on flat ground.” More than 400 athletes have already covered over 2.4 million steps across nine hardware iterations during development.
Target Audience and Reception
Project Amplify isn’t designed for competitive runners seeking to shave seconds off records, but rather for everyday athletes wanting to go farther with less effort. The technology may also assist people with mobility issues seeking to recover walking ability.
Media outlets testing the innovation provided glowing reviews. GQ described the experience as “walking up the escalator instead of the stairs,” while Runner’s World called it “an engineering marvel” and “the stuff of comic books.”
Despite some social media skepticism—with comments ranging from “cyborg era” concerns to jokes about human laziness—many recognize the potential benefits for older and disabled individuals.
Availability and Future Development
Nike confirms Project Amplify remains in early testing phases, with a broad consumer launch targeted for 2028. The company describes this as a “first-generation” product, indicating future design refinements based on user feedback.
While pricing details remain undisclosed, Nike emphasizes the system “breaks the perception of possibility” by blending art and science to enhance human movement. The development represents Nike’s latest innovation in following decades of athletic footwear advancement.
