Trump Imposes 10% Tariff Hike on Canada Over Reagan Ad Dispute
US President Donald Trump has announced a 10% tariff increase on Canadian goods, citing a “hostile act” involving a Canadian advertisement featuring Ronald Reagan. The decision comes just two days after Trump ended trade talks with Canada.
Key Takeaways
- Trump imposes additional 10% tariffs on Canadian goods
- Decision follows dispute over Ontario’s Reagan advertisement
- Reagan Foundation reviewing legal options over ad content
- Existing USMCA agreement maintains 85% tariff-free trade
The Trigger: Reagan Advertisement Controversy
On his Truth Social platform, Trump wrote: “Their advertisement was to be taken down immediately, but they let it run last night during the World Series, knowing that it was a fraud. Because of their serious misrepresentation of the facts, and hostile act, I am increasing the tariff on Canada by 10% over and above what they are paying now.”
The controversial ad, produced by Ontario province, used quotes from Reagan’s 1987 radio address where he warned that high tariffs could provoke retaliation and trigger trade wars. The Reagan Foundation criticized the ad for using “selective audio and video” and is examining legal options.
Economic Impact and Existing Trade Framework
Trump’s existing tariffs on steel, aluminum, and automobiles have already strained Canada’s economy, leading to job losses and business challenges. Despite the new tariff hike, both countries continue operating under the USMCA trade agreement that maintains approximately 85% of cross-border trade without tariffs.
Canadian Prime Minister Mark Carney described the US tariff levels as comparable to “levels last seen during the Great Depression.” He emphasized that Canada’s economic strategy requires significant adjustments that will involve time and sacrifices.



