GST 2.0 Fuels Record Car Sales, Crossing Half a Million Units
India’s automotive sector has witnessed an unprecedented boom, with car sales more than doubling to over half a million units in the first month since the implementation of GST 2.0. Market analysts project total passenger vehicle retail sales between September 22 and Diwali could reach an impressive 650,000 to 700,000 units.
Key Takeaways
- Car sales doubled to over 500,000 units post-GST 2.0 implementation
- Industry projected to sell 650,000-700,000 units during festive period
- Major automakers reported record-breaking delivery numbers
- GST reduction from 28% to 18% on small cars drove demand surge
Market Leaders Drive Sales Momentum
Maruti Suzuki, the country’s largest carmaker, led the charge with 350,000 units retailed between September 22 and October 18 – averaging nearly 13,500 units daily. The company received an astonishing 450,000 bookings during this period.
Tata Motors achieved a significant milestone with over 100,000 vehicle deliveries, representing 33% growth compared to the previous year. Shailesh Chandra, MD and CEO of Tata Motors Passenger Vehicles, stated: “Our SUVs continue to lead this momentum with the Nexon registering over 38,000 retails, a 73% growth, while the Punch clocked 32,000 units, growing by 29%. Our EV portfolio too has shown strong traction, with over 10,000 EVs retailed during this period, marking a 37% growth.”
Festive Season Performance
Hyundai reported delivering 75,000 units while maintaining an average of 2,500 daily retail sales and 3,500 bookings since September 22. The company achieved remarkable milestones during the festive period, with over 11,000 dealer billings on the first day of Navratri – the highest in five years – and 14,000 deliveries on Dhanteras, representing a 20% year-on-year increase.
Mahindra, Kia and Toyota, which collectively control over 90% of the domestic market alongside the top three, are estimated to have generated 100,000-150,000 units in retail sales.
Dealer Perspective and Market Response
A Delhi-based dealer representing these three brands confirmed exceeding projections: “Our previous estimate was to generate 2x the volumes during the festive days. We have exceeded our volume projection. If it were not for the shortage in supplies we would have retailed more.”
Dealers across major cities extended showroom hours to accommodate customer rush, as buyers sought to capitalize on attractive offers from both dealers and manufacturers.
GST Reform Impact
The surge follows the government’s decision in early September to reduce GST rates on small cars from 28% to 18%, while other categories saw reductions to 40%. This tax cut triggered such massive demand that logistics networks struggled to keep pace with vehicle deliveries to dealerships.



