A Florida man has sold his family home in just five days for nearly $1 million after relying on the AI bot ChatGPT instead of a traditional estate agent.
Robert Levine, a Miami resident and father of three, said he turned to artificial intelligence to handle almost every part of the sale, from pricing the property to marketing it. The four-bedroom, three-bathroom home eventually sold for $954,800, around $100,000 above what local agents had estimated.
Levine said the decision was part of an experiment. “I really wanted to challenge myself to use AI for the entire journey, not just piecemeal,” he told NBC Miami. He added: “Every step along the way.”
Instead of hiring a broker, he used the chatbot to build a selling plan, decide on a price and improve the presentation of the house.
The AI tool recommended specific upgrades it believed would increase value.
“We repainted a couple of rooms in the house because ChatGPT said that’s where you’re going to get the biggest return on investment,” Levine said.
ChatGPT also helped create the listing description, advised on when to put the home on the market and guided him through the process of listing it on the Multiple Listing Service. It suggested launching the listing midweek to attract more buyers.
The strategy worked well. Within three days of listing the property, Levine received five offers. By the end of the week, he had agreed on a deal. He also used the same tool to help draft the contract.
“It exceeded our expectations,” Levine said.
He added that the pricing advice from the chatbot gave him more confidence than traditional agents. “When we met with real estate agents they lacked confidence in pricing,” Levine told Fortune.
He added, “ChatGPT gave us more confidence in price points of where the market was going.”
Although Levine used a lawyer to review the final paperwork, he believes the approach helped him save money. “We estimate that leveraging these AI tools will save us about 3% of the total sale price, which in our case is a meaningful amount of money,” he said.
Despite the success, Levine said artificial intelligence should not completely replace human professionals. “The impact they make is very real,” he said.
