Less than a year after launching on Instamart, Asus says demand for its laptops on the platform has grown steadily—pointing to a quiet but meaningful shift in how urban India shops for personal computers.
The Taiwanese PC brand recorded strong month-on-month growth between January and February 2026 on the platform, with the momentum carrying through Q1. Bangalore, Hyderabad, and Kolkata have led the charge, with Delhi and Mumbai adding consistent volume behind them.
Accessories are moving too, and smaller cities are opening up
It isn’t just laptops. Asus says its accessories portfolio—mice, keyboards, and chargers—is also gaining traction on Instamart, alongside an expansion into Jaipur, Kochi, Goa, and Noida. The brand says it plans to push further into tier-2 cities as consumer response holds.
“Our strong growth on Instamart reflects this shift, along with the trust consumers place in Asus for performance-driven devices,” said Arnold Su, Vice President, Consumer and Gaming PC, Asus India.
Not an obvious category for quick commerce
Laptops aren’t an obvious fit for quick commerce—they’re expensive, spec-driven, and typically bought after deliberation. Consistent sales on Instamart suggest that at least a segment of urban consumers is now comfortable skipping the store entirely.
Manender Kaushik, AVP Category at Instamart, said the platform has been focused on expanding its technology selection beyond everyday essentials, and that early traction from brands like Asus has encouraged that push.
Asus currently sells through exclusive stores, large-format retail, and e-commerce in parallel. Quick commerce is now a fourth lane—and by the brand’s account, one that’s starting to pull its weight.
