NFL star Tom Brady keeps building his empire even after stepping away from the game. Recently, Brady dropped a major update around his collectibles venture. The move shows he is not treating this like a side project.
This time, Brady is taking his brand deeper into key sports markets. The expansion is sharp, calculated, and clearly aimed at fans who still connect with him beyond football.
CardVault expansion signals Tom Brady’s aggressive post-NFL business push
Brady’s collectables brand, CardVault by Tom Brady, will open three new stores in Austin, Los Angeles, and Kansas City. The announcement came on Tuesday at BMO Stadium, where co-founder Chris Costa confirmed the update during a live reveal.
“Let’s announce our next three locations,” Costa said. “Three locations coming right up for you guys, and I’m going to cut to the chase… CardVault by Tom Brady is coming to Austin, Texas.
Los Angeles, California. And Kansas City, Missouri… We’re so excited to be coming to these three very iconic cities. We’re so excited to be announcing three very special stores at once here from BMO Stadium. ”
That announcement matters. These cities carry a strong sports culture and high fan engagement. Brady is clearly targeting markets where demand for collectibles runs deep.
The current situation also stands out. Brady bought a 50 per cent stake in CardVault in February 2025.
Back then, the brand had just six stores. In just over a year, it expanded to 14 locations across cities such as Boston, Chicago, Las Vegas, and New York. With these three new stores, the total will hit 17.
This is not random growth. The sports collectibles space is booming, and Brady has leaned into it with purpose. He has often said cards were part of his childhood, and now he is scaling that passion into a national business.
At the same time, Brady is expanding into other areas too. His athletic brand, NoBull, recently reached a $1 billion valuation after raising $50 million in January 2026. The company also brought in influencer Livvy Dunne as a partner, adding more visibility.
Before that, Brady merged his TB12 and Brady Brand into NoBull in 2024 to build a stronger lifestyle and performance business. On top of that, he holds stakes in teams like the Las Vegas Raiders and continues his $375 million broadcast deal with Fox Sports.
From collectibles to apparel to media, Brady is covering every lane. The latest CardVault expansion proves one thing. NFL legend Tom Brady is not just growing a brand; he is building a business machine.
